I started of designing the letters to go inside the book. I wanted Goldilocks's letter to look as though it had been wrote by a seven year old ( that's the age I got told she was). Children usually like to draw things on letters so I created some, all done in my left hand ahaa
I wanted the solicitors letter to have a realistic feel to it but still be attractive enough for children. I asked my little cousin ( the books aimed at his age group) what he thought and he came up with the logo, which I quite like.
